Shopify, Ford Motors, Peloton, and Instacart are among Amplitude’s top clients.Īt its core, Amplitude uses something called a product/experience flywheel. The product is attractive and well-designed, with the ability to annotate any shared reports for ease of third-party comprehension.Īmplitude is proud to be the number one tool for product analytics (on G2 in 2023), and it certainly has some impressive adopters, particularly in ecommerce. Support and resources are particularly good with Mixpanel, with two blogs (one aimed at analysts, the other at engineers), FAQs, and a user community. There is some criticism of the steep learning curve for beginners, but this is common with complex, advanced products. Users like the ability to segment and target audiences with ad hoc funnels and the ease of automation of push notifications and marketing campaigns. One clever feature is the ability to A/B test different conversion funnels and present statistics side-by-side. Other integrations include AWS, Facebook and Google Ads, HubSpot, Mailchimp, and Salesforce. The latter can perform group-wide analytics, comparing the performance of a range of products at once.Īdditional data can be uploaded manually, and there are over 50 integrations, including data warehouse systems like Snowflake, BigQuery, or Redshift. The platform has been built for both start-ups and established companies. You can compare localities with regard to conversions and different steps in the adoption journey and display these in dashboards and reports which are easy to read and share. The platform permits a “slice and dice” approach to data, letting you follow individual customer journeys both before and after a purchase, grouping users into cohorts, or identifying power users. Mixpanel combines the funnel-building features of a sales and marketing tool with an analytics focus which turns every customer action into a useful data point. Okay, let’s dive a bit deeper into each one. Here are our picks for the top product analytics platforms: Many of the products featured below offer added extras, but we feel these are the must-haves. Easy to read, customizable dashboards and reports.Here are the things we think all good product analytics solutions should provide: What to look for in product analytics software First, of course, we should outline our selection criteria. Below we offer our summary of what each has to offer. In this article, we’ve pulled together what we consider to be the ten best currently available product analytics tools. These tools source, arrange, and display valuable UX data so that developers, designers, product managers, and product marketers can find drop-offs and improve retention, spot opportunities in the product development process, increase market share, and improve the overall customer experience. This is where product analytics tools come in. The problem, as always with data analytics, is potentially receiving too much data in a format that takes too long to make actionable. Product analytics is the art of extracting thousands of product data points from user behavior to determine how users typically interact with your product. When you’ve spent potentially hundreds of thousands of dollars or more developing a new SaaS platform, service, or digital product, you need much more in-depth information in order to continue to improve the product and grow your customer base.įortunately, as is often the case, data at scale can provide the answer.
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